Viewed content data is intended to refer to videos, titles, programs, etc. that are viewed a television. Identifying viewed content based on non-visual information, such as HTTP headers, URLs, or audio, is included in the definition if it results in the identification of the content. Viewed Content Data refers to video (not static images) and does not extend to all internet-connected history. This means Viewed Content Data describes videos, titles, programs, etc. viewed on a TV, but not web-browsing data that happens to be on a TV, similar to how mobile browser activity is more similar to desktop browser activity than app activity.